Background Colourful, creative, collaborative (and over user of alliteration) Caro has 27 years of agency strategy experience, with deep knowledge of customer engagement & loyalty, and a passion for creativity. She’s worked on some of the UK’s best loved brands – IKEA & Boots, Virgin Trains & Virgin Media, Mini & Jaguar Land Rover, first direct & HSBC, Gordon’s Gin & Nescafe  - you name it, she’s quite possibly worked on it. And has acquired up a plethora of awards on her way. She believes that brands are built though a multitude of little experiences and inspires the strategy team to deliver brand storytelling in every interaction.

Why I'm At RAPP Because I live, sleep and breathe brilliant work, and in today’s world that means work supercharged with data and technology, not just creativity and craft. RAPP brings the best of both worlds. In our new supercharged team, I’m surrounded by the kind of people I love working with, and have a jaw dropping client list to play with. What makes RAPP truly special is its focus on individuals. Brining our authenticity and passions into the workplace, and a determination to drive more diversity in our teams and the way we tackle clients’ problems, means our agency has a heart and purpose. As a ‘campaigner’ personality type, this suits me to the core!

Background Andy has transformed our Marketing Sciences offering, creating a team of specialists, focused on the latest techniques and approaches to data driven consultancy, mass personalization at scale and data driven creativity.

Andy brings innovation and originality to all our clients and has been integral in enabling the agency to deliver customer experiences and consultancy like nowhere else in the country.

Andy has a breadth of experience across all sectors and has been lucky to win multiple awards along the way.

Why I'm At RAPP I’m at RAPP to lead the marketplace. RAPP is dedicated and restless in their desire to win in the data driven world and the breadth of talent, entrepreneurial spirit and the always on desire for something better ensures that we will continue to do so.

Our success breeds more success in terms of further investment into innovative work from our clients, more awards and the attraction of more talent. I’m at RAPP because we continuously challenge, continuously learn, work with the top minds in this space and are designing the future for everyone else!

Background Al is an expert in customer communications at all touchpoints. His experience, in the UK and Australia, covers all sectors from automotive to telecoms, from healthcare to fashion. For over two decades, he’s consistently won international awards for creativity and effectiveness across almost every discipline, but he’s resolute that success only comes from a team. Building successful teams that thrive on great ideas excites Al, and it shows when you meet him.

Why I'm At RAPP My recent focus has been on bringing together creativity, behavioural planning and data to create a new agency model. One that’s capable of delivering more meaningful relationships between brands and customers. One that starts with ideas and creativity then delivers better customer experiences powered by the latest A.I. RAPP is one of the few places that has the experience to do this - the skills required are all in one place. And better still, RAPP’s clients share this ambition.

Background Ed combines the ability to work with clients on technology platform enablement, with a deep understanding of business and marketing strategy. Clients often find working within the constraints of their business to deliver technology transformation challenging. Ed’s team at Code help facilitate a pragmatic culture that turns martech investment into customer experience reality, driving “time to value” and a customer led approach.

Why I'm At RAPP In a world where customer experience is the product for brands, the combination of technology, data and understanding the consumer that RAPP offers is unrivalled. It’s great to be surrounded by smart folks who can actually deliver on the AI driven, personalized customer experience at scale that most clients want to achieve.

Background As a qualified accountant, Paul first joined RAPP in 2000 and has been working in finance leadership roles in the industry ever since. After a couple of years as Finance Director at another global advertising network, he returned to RAPP in 2010 as Finance Director of its technology and data business. In 2018, he took on the financial leadership of RAPP’s UK Group and commercial partnership with the UK CEO. Paul has extensive commercial experience gained from a long tenure in financial leadership roles within the advertising industry. This experience includes many years of commercial oversight of significant technology, software and data client and partner engagements.

Why I'm At RAPP I love working in the advertising industry and have done so for 20 years. The energy and buzz at RAPP exemplifies this and is testament to our people. Working with highly motivated and talented people on a daily basis is fantastic, making my working life so enjoyable at RAPP.

After many years of working in the technology and data business, plus years at creative agencies, gives me insight and perspective across RAPP’s end to end proposition. RAPP’s market position and ability to leverage data and technology at the heart of world class strategy and creative, driving customer experiences for our clients excites me.

Background Over the past 20 years, Nick has helped some of the world's most respected brands leverage technology, data and creativity to transform how they do marketing. And, developed the most effective agency support models, with the best and right talent, to deliver that work at a global, regional and local level.

In his 13 years at Omnicom, he’s been fortunate enough to work with some of the world's largest and most innovative brands in healthcare, technology, automotive, financial services, energy and FMCG.

Why I'm At RAPP Quite simply, the people. Working alongside the most talented people in the industry to make a real difference to our clients’ business is what has kept me at RAPP for more than a decade.

Background Tracey has 20 years of experience in the marketing industry which spans both client-side and agency-side roles. Tracey’s marketing experience spans all disciplines, including integrated, customer experience, advertising, digital, tech, content, data, PR, and design. At RAPP, Tracey is responsible for helping existing and prospective clients to access the agency’s end-to-end capabilities in order to deliver against their customer growth ambitions.   

Why I'm at RAPP RAPP has a magical combination of collaborative, smart people and unrivalled excellence. There are many agencies in this space, but very few can truly deliver the breadth of customer experience and the depth of capabilities across creativity, data and technology that RAPP can. It’s a powerful offering that is helping to reinvent the future of marketing.